Battery Sharks eCommerce Story
At A Glance
As a Continental Battery brand, Battery Sharks prides itself on being a leading online destination for quality batteries. In addition to its products, the company prides itself on offering accurate shipping costs, fast shipping, and professional customer service. With a robust national presence and a dedication to nurturing customer relationships, Battery Sharks recognized the need to elevate its digital platform to cater to the evolving needs of both B2C and B2B customers.
With deep-rooted customer relationships and a growing brand reputation, Battery Sharks turned to Echidna's expertise to revitalize its eCommerce. The objective was clear: to provide customers with a simplified, personalized experience while fueling engagement and satisfaction to be in line with the overall Continental Battery brands mission. Echidna's comprehensive approach aimed to address the complex commerce requirements unique to Battery Sharks, ensuring seamless operations and a seamless user experience for both customers and business users.
Project Highlights Included:
- Redesign and migration of Battery Sharks website to Adobe Commerce Cloud
- LTL Workflow Customization makes it easy to manage shipments according to order weight.
- Negotiable Quote module that enables both customers and business users to negotiate product prices prior to order placement.
- Shipping Rate Customization to apply custom shipping rates. This allows for alterations in shipping amounts for any specific order, rather than selecting preset standard rates based on weight and order price.
- Multisource inventory (MSI) feature was created to synchronize inventory from Netsuite to Magento. This empowers business users to manage all inventory sources without the need for third-party extensions. With MSI, stock can be managed across various locations and permits sellers to display their multiple inventory sources in Adobe Commerce Cloud without the need for additional extension integration.


