Echidna’s Perspective

In order to quickly elevate Pink Coconut Boutique's online experience, we leveraged Kibo and our proprietary CloudCore methodology to bring them best practice, responsive, mobile-focused design patterns that work especially well for apparel. For example, the new site features inline quick-views on product listing pages, which means the user never has to leave the page and can quickly continue browsing all products -- essentially bringing the in-store browsing experience online. We also unified the brand stylistically, reducing visual noise and gaining a cohesive look and feel, with specific principles that will guide the brand's future design efforts. An especially unique aspect of the final experience is a shop-by-model feature that we implemented, which allows Pink Coconut Boutique's customers to see how clothes truly look on people like them.