Digital Marketing Audit

Optimize Your Pay Per Click Campaigns

Finding out how to improve and understand where gaps exist means having a strong understanding on the performance of your digital marketing practices- including paid ads. When executed correctly, a paid marketing audit will provide you with the answers to what you could be doing to improve your larger ongoing strategy. Optimizing your Google AdWords and paid social media campaigns you will not only be able to enhance their performance, but reinforce strategic marketing to help you further accomplish your goals.

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What to Expect With Our Digital Marketing Audit

Our proven process allows you to discover specific areas that need improvement. Learn how to drive digital ROI with your GoogleAds and Bing Ads from experts who understand the importance of high-performing PPC accounts for business growth. Our team takes an indepth look at your PPC account structure and performance, providing a comprehensive diagnostic report that includes:

PPC Audit Process

Our proven process allows you to discover specific areas that need improvement. Learn how to drive digital ROI with your GoogleAds and Bing Ads from experts who understand the importance of high-performing PPC accounts for business growth. Our team takes an indepth look at your PPC account structure and performance, providing a comprehensive diagnostic report that includes:

Competitor Analysis

Landing Page Score

CTR Health

Keyword Mix

Targeting Settings

Estimated Performance Score

Ad Group Relevancy

Ad Extensions

Negative Keyword List

Social Media Account Audit

Prepared by our social media experts, the audit on your Social Media Ads will quickly find any gaps in your process preventing you from reaching your maximum ROI.

90 day performance snapshot (includes a review of Key Performance Indicators such as Click Through Rate, Conversion Rate and Cost per Conversion)

Assess technical factors, account structure, audiences, targeting and much more.

Bids & spending review

Competitive analysis and campaign check


Testimonials+Case Studies

Results

Seismic Audio

Seismic Audio is a leading manufacturer of professional audio equipment, including DJ speakers. Seismic Audio heavily relies on Digital marketing through Google Ads, eCommerce marketplaces, and social channels. They wanted to optimize the spend and cost per conversion. Echidna’s digital marketing team started by performing a comprehensive audit of all PPC accounts and made significant changes to the account structure, ad-copies and keywords.

Fixed all major issues within Google Ads to improve the quality score
Optimize Facebook and eCommerce marketplace campaign performance

8%

Increase in average quality score

$3 to $9

Return on ad spend increase

40%

Cost per conversion and clicks reduced

50%

Click through rate increased

Agri Supply

Agri Supply® is a family owned group of farm stores that started back in 1962. The Agri Supply product line has over 26,000 items on their large e-commerce website. It was facing a lot of SEO technical and content issues that were directly impacting organic ranking abilities. Echidna’s team of digital marketing experts came in and performed an SEO Audit, allowing us to fix technical and content issues.

25%

Organic traffic increased

10000

Ranking keywords under top 10 increased

38 to 52

Domain authority score improved

50000

Quality backlinks increased

20%

eCommerce transactions and revenue increase
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