Creating a Seamless and Speedy Experience

At A Glance

Orscheln Farm & Home has been a staple in the midwest community since 1960, providing customers with a quality, value and service they can count on. They wanted to create that same feeling their customers had in-store and bring it online. Echidna worked with Orscheln Farm & Home to implement Magento 2 as their new eCommerce technology and improve their user experience to align with in-store operations.

Project Highlights

  • Created custom modules to achieve ship-to-store feature requirements.
  • Improved site loading time and site performance, including implementing a high-performance content delivery.
  • Created a Store Locator Extension used to manage and assign catalogs to various stores.
  • Delivered a site user experience that aligned with their in-store feel and allowed customers to easily find the products within their requested stores.

Offering Options From In-Store to Online

For over 50 years Orscheln Farm & Home has been offering unbeatable deals on everything from work to play when it comes to farm and ranch supply. Growing to over 165 stores and thousands of products, they are proud to serve farm, home, ranch, and suburban customers. Though their brand has grown, their values and traditions remain the same- to meet the needs of their rural customers and also the new generation of Americans seeking a bit of the rural lifestyle, no matter where they live.

In order to continue to offer customers what they needed, Orscheln Farm & Home knew they needed to reimagine their digital storefront. Offering their required ship-to-store and product segmentation based on stores through their eCommerce platform required a careful and considerate approach. Magento 2 offered them the ability to customize and create the seamless experience they required. Partnering with Magento Solutions Partner Echidna, Orscheln Farm & Home was able to offer the same great in-store experience, online.

Orscheln Farm & Home continues to fuel its growth and meet customer needs with its new online experience. The Magento 2 technology, along with the custom features and improved user experience Echidna designed, offers the convenience and customer experience their customers know and love.

The Change

15%increase in site users

15%increase in site sessions

5%decrease in bounce rate

48%increase in revenue

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